Palo Alto – May 31, 2018 – Cooley advised RealSelf, Inc., on its first financing round in 10 years – $40 million, led by Elephant, a venture capital firm headed by Warby Parker co-founder Andy Hunt, who will join RealSelf’s board of directors. Partner Jon Gavenman led the Cooley team advising RealSelf.

"We've bootstrapped RealSelf into a market leading position that helps millions learn about cosmetic treatments and connect with doctors,” said Tom Seery, founder and CEO of RealSelf, in a news release. “Now is our time to step on the gas. We are doubling down to grow awareness, drive innovation and extend our global reach to help anyone considering cosmetic treatments make more confident decisions."

RealSelf has brought important transparency to the growing aesthetics market. Through its website and mobile app, consumers can easily access more than two million anonymous patient reviews, "Worth It" ratings and photos, combined with medical expert insights, relating to hundreds of different aesthetic procedures available today.

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