Brandwatch Agrees to Sell to Cision for $450 Million

London – March 15, 2021 – Cooley advised Brandwatch, a global leader in digital consumer intelligence and social media listening, on its agreement to sell to public relations, marketing and social media management technology company Cision for $450 million. Partner Michal Berkner lead the Cooley team advising Brandwatch on the acquisition, which is expected to close in Q2.

Together, Brandwatch and Cision will provide brands and organizations with consumer and media intelligence to devise more effective customer engagement strategies from PR and marketing to research and product development. Whether teams are connecting with journalists and influencers, launching social campaigns, developing brand messaging or conducting deep research into consumer behavior, they will have real-time insights and long-term trend analysis to guide them.

"Now is the time to take the next step – joining a company of significant scale to create a business and a suite of products that can have an important global impact,” Giles Palmer, founder and CEO of Brandwatch, said in a news release.

Brandwatch is the world's pioneering digital consumer intelligence suite. The company's AI-powered deep social listening and content marketing analytics products help more than 2,000 of the world's most admired brands and agencies make insightful, data-driven decisions.

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