San Diego – December 16, 2021 – Cooley advised Prodege, a cutting-edge marketing and consumer insights platform, on its definitive agreement to secure a major investment from private equity firm Great Hill Partners, which will support its rapid organic expansion and targeted acquisition strategy. Lawyers Rama Padmanabhan, Bram Couvreur, Lindsey O’Crump, Dannielle Antone and Rajdeep Bains led the Cooley team advising Prodege.
“We’re thrilled to partner with the Great Hill team. They bring exceptional expertise in the digital commerce space, helping companies like ours innovate, scale thoughtfully both organically and inorganically, and create lasting value,” Chuck Davis, CEO and chairman of Prodege, said in a news release. “There are pivotal opportunities ahead to expand our leadership as a critical partner to leading brands and agencies. We look forward to working with Great Hill to continue delivering the best marketing and consumer insights for our clients.”
Prodege provides its partners with marketing, data and analytics solutions that enable leading brands and agencies to gather insights, target their core audiences, acquire new customers, boost engagement, increase revenue and drive brand loyalty and product adoption. The company offers its members cash back and rewards for everyday online activities such as shopping, sharing their opinions and discovering new products and services.
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