San Francisco – December 26, 2018 – Cooley advised MightyHive, a recognized leader in programmatic digital media buying, on its agreement to sell to S4 Capital. Lawyers Eric Schwartzman and Kassendra Galindo led the Cooley team advising MightyHive on the agreement.
In a statement, MightyHive said “the merger will enable [it] to meet rapidly growing demand from clients” and expand its opportunities.
As a result of the merger, MightyHive will become a wholly owned subsidiary of S4 Capital. Pete Kim, MightyHive CEO and co-founder, and Christopher S. Martin, fellow co-founder and COO, will join the S4 Capital board of directors while remaining in their roles running the day-to-day operations of MightyHive.
Earlier this year, S4 Capital merged with MediaMonks, a global creative production firm. With their complementary capabilities, MediaMonks and MightyHive will explore integrated solutions that enhance their ability to service clients in the new media landscape.
MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of significant disruption and opportunity.
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