Boston – November 24, 2021 – Cooley advised customer engagement platform Braze on its $572 million initial public offering of 8,800,000 shares of Class A common stock, which now trade on the Nasdaq Global Select Market under the symbol BRZE. Lawyers Nicole Brookshire, Jodie Bourdet, Peter Byrne and Owen Williams led the team advising Braze.
Goldman Sachs, JP Morgan and Barclays acted as lead bookrunners for the offering. Piper Sandler and William Blair acted as joint book-running managers, while Canaccord Genuity, Cowen, JMP Securities, Needham, Oppenheimer, Raymond James and Loop Capital Markets acted as co-managers for the offering.
Braze powers customer-centric interactions between consumers and brands. Its platform empowers brands to listen to customers better, understand them more deeply, and act on that understanding in a way that’s human and personal. Using Braze’s platform, brands ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies.
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