New York – December 20, 2021 – Cooley advised Truebill, a personal finance app that helps consumers manage their financial lives, on its agreement to sell to tech-driven real estate, mortgage and financial services business platform Rocket Companies for $1.275 billion. Kevin Cooper led the Cooley team advising Truebill on this transaction, and Mike Lincoln at Cooley has worked with the company since its inception.
Truebill’s ability to leverage technology to constantly improve its members’ financial health will add to Rocket Companies’ end-to-end real estate and home financing platform and quickly growing automotive sales marketplace – bringing the company closer to the goal of creating a centralized destination for consumers to manage their entire financial lives.
“What my co-founders and I originally created as a subscription cancelation app has become so much more,” Haroon Mokhtarzada, co-founder and CEO of Truebill, said in a news release. “Now, millions of Americans are trusting us to help them take control of their financial lives. By joining forces with the Rocket fintech powerhouse, we will be able to extend our reach and seamlessly connect consumers with even more services. The synergy between Truebill and the Rocket Companies platform could not be stronger, especially when you consider the importance of home ownership as the centerpiece of a healthy financial life.”
Truebill analyzes members’ spending habits, identifies inefficiencies and offers immediate methods to improve their financial health. The company offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
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